Gabriele Troisi Nonsense

A fun project commissioned by NYC agencies 1stAve Machine & Special Guest had us working on the in-store demos for the launch of new smartphones. A colorful, dynamic experience ensued.

This year we were once again part of A Word A Week promoted by Animography, a free creative exploration with animated typography. We chose the elegant font Wandeln, designed & animated by the talented Florian Bartl and aimed to recreate the magical Mediterranean culture & atmosphere that we all love and cherish so much. We mixed natural colors with flashy accents of pink and vibrant blurry lines to give off the sense of a warm, relaxing summer day throughout the animation, blending transitions with shapes and sounds that add the final touch to the motion video.
It’s not the first time we participate in this amazing project: see the “Growth” video we did in 2018 here.

We explored the many elements that capture the Mediterranean essence focusing on endless seas, Hellenistic shapes and the geometry that resides even in the simplest things, like olives.

Credits — Creative Direction Cristina Pasquale + Illustration Lead Arianna Cristiano + Animation Lead Laurentiu Lunic + Animation David Cubitt + Sound Design Fabrizio Martini + Portfolio Case Study Giovanna Crise + Type design & Animation Florian Bartl